At Queue Associates, we believe technology should enhance how companies connect with their customers. Microsoft’s new “Ask Ralph” experience, developed in partnership with Ralph Lauren, is a strong example of how AI is reshaping retail engagement.

What Is Ask Ralph

“Ask Ralph” is an AI-powered stylist available in the Ralph Lauren app. Built on Microsoft Azure OpenAI Service, it allows customers to ask natural-language questions such as “What should I wear to a rooftop concert?” and receive curated outfit suggestions. The system pulls from real-time inventory, providing recommendations that can be purchased immediately.

Technology Behind the Experience

Ask Ralph demonstrates how conversational commerce can deliver with personalized recommendations, real-time availability, and enhanced experience.

Ask Ralph is built on Microsoft Azure OpenAI Service, and it uses agentic AI to ask clarifying questions, adjust to feedback, and adapt to user preferences, going beyond static product recommendations. Integration with Ralph Lauren’s live inventory ensures that every styling suggestion corresponds to products that are available for purchase in real time.

Implications for Retailers

Retailers adopting similar tools can create more engaging shopping experiences while reducing friction in the buying process. Reliable data, inventory integration, and consistent brand voice are key to ensuring customer trust and adoption.

Queue Associates and Apparel

Queue Associates has supported retail and apparel clients for decades. Some of our very first clients were in the apparel industry, and we continue to work with them today, helping them evolve with every new wave of digital transformation. Contact us today to discuss how our team can help you bring this level of personalization and innovation to your customers.

Source: Ask Ralph: Where style meets AI—a new era of conversational commerce